Authors
Abstract
Introduction: Pervasive dimensions of health has led that the efforts for improving health are impossible only for one Institution. Hence it is necessary for other efficient institutions to know their role in health. Undoubtedly broadcasting is one of the important institutions for improving health. The purpose of this study is exploration and presentation the role of khorasan razavi broadcasting for improving health. Method: Qualitative method, thematic analysis, is the main strategy of this research. For restrict domain of study, with Analytical Hierarchy Process (AHP) technique, dimensions of health have been prioritized. To use this technique data have been collected by paired comparison questionnaire with 30 health specialists in khorasan razavi. For thematic analysis, data have been collected by semi-structured interviews with 7 health specialists. Text of interviews was analysed with thematic method by qualitative analysis software, Atlas.ti. Results: Spiritual health, mental health, and mothers & women’s health, were identified as most important dimensions of health in khorasan razavi. Qualitative analysis results show that the role of broadcasting were categorized in two main themes: "threats and opportunities of broadcasting for health" and "programming". "media literacy", "training practical skills", "training healthy lifestyle", "attending to sexual problems", "breakdown of health trainings for different ages", "attending to issues of school," "attending to specific problems of adolescents and youngs", "correcting audience approach to health", "training special problems of women", "producing problem base programs", "provide positive character for housewife mothers","motivate the audience to learn health" and "training education of children", are categories that explore the role of broadcasting in programming. Conclusion: Broadcasting with "educating", "informing" and "culture making" functions can have positive or negative effect on people health simultaneously. For supporting the positive role of broadcasting, it is necessary that there be consonance between various programs of broadcasting and between broadcasting programs with health policies. Also it is necessary to identifying appropriate topics for programming in different dimensions of health that to improve effectiveness of this, the different dimensions of health should be prioritized according to the regional and ecological of each region.
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